The Once Upon a Cow Website highlights that they have "well-treated cows" and that they practice "non-violent farming." Forcing females to give birth, stealing away their babies, and slaughtering young calves in no way demonstrates a commitment to good treatment or non-violence.
Grassroots Farm & Dairy is well known for being a "sustainable" family farm, which often pulls people in by displaying photos of newborn babies on their website, as well as their own children running around the farm. Nothing humane happens there.
We learned that at Underwood Family Farm, newborn calves usually only get to stay with their mothers from 21 to 24 hours. After that they are separated and live with other calves their age for one to two weeks while being bottle fed by the farmers. The male claves are raised for beef and veal, as they are of no use to the dairy industry, lacking the female reproductive system which would allow them to be impregnated and then lactate.
Asheville Dairy 